BUSINESS BLOGS
BUSINESS BLOGS
category: business
21 Jun 2007
related tags: Stat of the Day | Facebook.com | Digg |

RWW’s Richard McManus beat me to it, but apparently, according to some numbers from Compete.com, Digg is actually larger than Facebook.  Please note than Compete.com is a sponsor of this blog and our network of sites.

That’s shocking.  No, not the sponsorship bit, the fact that Digg is larger than Facebook.  Facebook is growing ferociously, we first outlined when - at current growth rates - Facebook would hit 100M users.  Then, we did some number crunching and outlined that Facebook would be larger than MySpace by August 2009, which was admittedly crazy at face value, but hey, blame Excel.

The question is: if you could buy one of the two, which one would you pull the trigger on?

Digg has many clones, and ultimately I’m still not sure of its value.  If it’s true that a couple of dozen of diggers control the main page, it’s utterly useless.  Facebook is anything but, but the flip side is that news will always be relevant, and tools to take the power away from editors and place it in the hands of readers is priceless while everyone invariably grows out of Facebook.  Trust me, they do, or should.  Though what we like about Facebook is that it’s become the Database of Connections, to borrow from John Battelle’s reference to Google as the Database of Intentions.

If you could have one of the two, which one would it be?

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