This week has been the first week where I’ve tuned out of TechMeme.  TechMeme is not the problem, the underlying blogs are.

We’ve lost our minds.  At the risk of borrowing from Alarm:Clock’s Hypemeter or Valleywag’s Buzzmeter, it’s all noise now.

A couple of weeks ago: Facebook was about to take over the world.  One blogger after another sought to push the envelope with the predictions.

This week: Apple will part the seas. 

Even Om Malik, usually a no-nonsense bloke seems to be knee-deep in kool-aid, with “5 Ways iPhone will cure cancer,” all right, so that’s not the actual title.

I’m not knocking Om, the man has a great franchise.  In fact, I’m also to blame with some of the risque headlines.

Facebook is cool and all, but it’s a freaking waste of time.  After all, there’s a reason I don’t talk to 90% of my high school classmates.  Think about it: does the fact that Facebook puts me in touch with them a good or bad thing?

Apple’s iPhone?  Give me a freaking break - over 1B phones will be sold this year - companies saw what the iPod did, do ya think carriers will let Steve Jobs become that relevant in telephony to have 5 ways it will change the world?

But that’s not even the point. 

Traditional media might be slow to report on things, frequently they’ll publish hyperbole, but it’s not their modus operandi. 

Everything I liked about blogs is wearing off: we seem to be in a ga-ga mode where “things will be different now,” but wearing the executive hat now, let me tell you a little bit of a secret: there’s more hype, flash and noise today than there was in 1999. 

How do you like them apples?

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