Content Delivery Network (CDN) company Akamai has been launching a number of consumer - and trade- geared PR initiatives to boost its profile, reports the AP, here is a link to all of the goodies. Examples including giving you and I a peak at the plethora of data they have on Web usage trends.
One reason, perhaps, it could be argued, is the impending IPO of upstart Limelight Networks, a fierce Akamai foe, backed by a $130M investment by a small firm you might have heard of, Goldman Sachs. The stock with ticker symbol LLNW is set to debut on Nasdaq tomorrow.