In December 2006 I penned: “How Google could bundle its products and launch a Salesforce Killer,” today they partnered instead.
I think this shows that bravado notwithstanding, Google is still in many ways scared - or rather, concerned - with Microsoft. MSFT’s awesome cash hoard would scare anyone. Point is: Google can’t
- necessarily launch just any product even if it can, Salesforce has a distribution channel and large user base in place.
- does not really have the financial wherewithall to buy Salesforce, with its $5B market cap. Bear in mind that Google is set to part with $3.1B of its $10B to buy Doubleclick.
But given Salesforce.com’ SaaS model, this is one partnership that Google needs to have in its back pocket…