I like Google, as a finance/strategy guy, I love them. 

But Web users, drunk with the hippy love stuff should start to worry right.about.now.

Think about it, Google owns:

- 55% market share in search.  That’s how 8 out of 10 websites are found.  Their market share is probably higher when you add on all of the sites it powers, and its vast, massively profitable contextual ad network which is basically extending its paid ads database on other sites, after it strips out organic results.

- the largest video sharing site, YouTube.  This week it launched Universal Search.  As a partner on YouTube, I love it, make no mistake about it… but it’s essentially a way to ensure YouTube remains on top, and frankly, it’s long overdue and welcome.

- the largest display/banner ad serving platform in the world, Doubleclick.  We have no clue if this has passed, will pass (it will) and how it will be integrated into Google… but let’s face it, the possibilities are endless.

- a far reaching blog network in Blogger.

- as of today, the largest RSS ad / publishing network, Feedburner. 

While everyone, present company included, was eating it up, some people began to ask, “is this too much?”

Is it?

Google’s dual-class share structure means that despite being a public company, it can get away with far more than any public company would dare getting away with, as Valleywag points out here.

We created this monster, we love this monster… should we now be alarmed by what we have created?

And, should we care?

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