Some time ago, TechCrunch reported that Stumble Upon was shopping itself around for $50M. 

Then Om Malik and TC ganged up on eBay and announced that the eBay/TC thing was a fait accompli.

Today finally the WSJ is piling it on, saying a deal is close, with a deal in the $75M range.

$50M or 75M is a great exit, Stumble Upon is a clever application.

But if the metrics of the site are correct and that valuation is too, then that means VCs got ahead of themselves with social bookmarking, news and media, no? 

Was Digg reasonable in asking News Corp. for $150M?  Think about it, had they accepted Digg would be far more mainstream (is that a good thing?  That’s another question), and Fox Interactive Media would not have launched MySpace News, which is at least to some extent a competitor to Digg - and Stumble Upon.

Related:

:: Guesstimating Reddit’s price tag in sale to Conde Net.
:: Digg: 1 of 13 Most Explosive Web Startups of all time.

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