BBC reports that 45% of broadband users are now watching TV. TechCrunch’s Duncan Riley wrote a story with the headline 45% of Europeans watch TV on their computers, and naturally that drew a lot of cynicism.
All to say, 45% of Europeans watch TV online? Never perhaps.
But 45% of Europe’s broadband users have seen some TV content online? Yeah, that is plausible.
This does make a company like Joost, that is drawing more and more TV content online one to look at; of course, WatchMojo.com’s content is now on Joost’s roster, making us one of the few online-only producers of content to have that distinction… Read more about our announcement with the Joost deal here.