The digital content revolution continues? 

According to Paid Content:

“– Dave Goldberg, former VP and GM of Yahoo Music, and co-founder and former CEO of Launch, has joined Benchmark Capital as an Entrepreneur in Residence (EIR). As an EIR, Goldberg will be looking at consumer media markets, including music, video, and digital content, and he will assist Benchmark companies across the portfolio. That means he’s hatching a new startup with Benchmark…would be interesting to see if it will be in the DRM-free online music arena. He has been a longtime advocate of DRM-free music.”

This is yet another manifestation of the “smart money” realizing the need for middle of the market content: not UGC, not professional stuff.  Why? 

The most money in terms of volume x rates will be in the mid-area:

And to understand why?

Read Understanding TV Executives Envy and Angst and Is Content the New Software?

But don’t say I told you so…

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