That’s what Piper Jaffray’s analyst Safa Rashtchy is saying, according to this:

Rashtchy recently published a report called “The User Revolution,” about the rise in what he’s calling “communitainment” as a mix of communication and entertainment, especially among the younger generations of Internet users. He’s also predicting $81 billion for global online ad spending by 2011.

We’ve had a lot of varying reports and figures, $81B comes somewhere in the middle.  Other reports worth noting:

Online Advertising Market Growth:

- 2010: $28 Billion in US (eMarketer)
- 2010: $32 Billion in US (Morgan Stanley) 
- 2010: $60 Billion in US (PriceWaterhouse)
- 2011: $60 Billion Global (Jeffrey Philipps)
- 2011: $80 Billion Global (Piper Jaffray)
- 2010: $110 Billion in Asia (PriceWaterhouse)

I have contacted PWC time and time again for clarification on the Asia figure, to no avail, but it’s there, in print.

The story also notes that Rashtchy will be taking a much deserved sabbatical, the man has become synonymous with the Web while boosters like Mary Meeker and Henry “Da Bull” Blodget came and went, and came back.

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