Via Paid Content:
- eMarketer expects online ads to exceed $20 billion.
- ZenithOptimedia recently forecast that global Internet advertising spending would grow 28.2 percent in 2007 compared to growth in other media of 3.9 percent—but its share of the overall advertising pie remains relatively small. The $24.4 billion spent on Internet advertising in 2006 is just 5.8 percent of global advertising spending of $423.8 billion.
Nowhere to go but up, I guess.
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WatchMojo NewsletterYesterday I felt like I was on American Idol. I participated in some contest where about 90+ companies applied for the opportunity to eventually be amongst ten companies to pitch to investors, large and small.
We were 20 yesterday. What really impressed me was the camaraderie of the contestants. We were giving one and another some advice and more importantly, I met plenty of people that we can work with, be it our Web TV unit, our vertical and video search unit or with our Matching Platform. I also stressed the importance of having a blog as a startup or rampup venture, then again, we have 17, though they are half blogs and half news wires.
Anyway, I got there and could not help but feel like I was on American Idol, fitting since the day ended with me being the last person to present their company to a group of 3 people.
My Paula, Simon and “Dawg” were three gentlemen who liked what they saw enough to send me to the next round: the Top 10.
That’s why I had to write the business plan a couple of weeks ago, by the way. I resisted writing the business plan until I really knew what was what (hey, we all want to be visionaries and all but executing the right business plan is more impressive than chasing the wrong strategy, frankly) and I also resisted spending much time on corporate development, be it M&A, financing or what not.
There is a lot going on with the company, frankly. Waiting before making a deal has paid off because people are coming up to us, which is very nice and a great position to be in. Will keep you posted on the details to the extent that I can, which admittedly is not much. But I promise the journey we’ve embarked on will be well worth it to any entrepreneur, executive, investor or passer-by.
The truth is that all of the companies I saw had something interested, which is one reason I am working on something codenamed Project Nova, and I wish them all well, both the other 9 who will be joining us in the final round and those who did not make it to the next step.
My colleague put it best: I was the last one on the relay, he meant by virtue of being the last one going in, I saw it as my teammates handing me the baton as I left the office and made my way to the shindig yesterday.
Stay tuned folks. Promise it will get more interesting.
Interesting list breaking down the players “vying to be the next YouTube,” according to Read Write Web here.
They break up the categories into:
While they omit some major players in each space, the list does a great job of covering the nuances of the marketplace.
Our breakdown thus far has been:
1 - content management system (CMS) platform technology companies (Brightcove, Vidavee)
2 - advertising creation and management companies (Klipmart, Unicast)
3 - aggregation and distribution (content and ads: Roo, NBBC, iFilm)
4 - video file hosting and sharing (YouTube, Revver, Guba)
5 - video content editing (Adobe’s Macromedia/Flash, Jumpcut)
6 - content producers (our own WatchMojo.com)
7 - content delivery network, or CDNs (Limelight, Akamai)
But somewhat oddly, very oddly, RRW totally miss out listing any content producers!
Again, yes, we’re biased since we run one of the largest producers of original video content for the Web and Wireless market via WatchMojo.com, but forget the debate of whether content is king or not, but all of these other tools/sub-categories would be moot without content, no?
Oh well. Call our sub-category of content the Rodney Dangerfield of the online video industry, I guess.
Some interesting tidbits from Barcelona, from the NYC article here:
At this rate, experts say, it will not be long before the 2.2 billion mobile phone users around the world consider it natural to tune into a 15-second spot before watching a video, sending a message or listening to a downloaded song between phone conversations.
(…)
A recent report from Informa forecast that the market for mobile advertising will rise to $11.3 billion in 2011 from almost nothing just two years ago. It is too early to tell whether one type of advertising will be dominant in developed countries because the market is still in its nascent phase, though banner ads and short video spots are sure to be big, Mr. Lane said. Text-message ads will dominate in developing countries, he said.
Lowering the costs to consumers is especially appealing to the companies that produce media content for mobile phones.
“If you can get something for half-price or for free if there is a bit of advertising, and that can be done in a noninvasive manner, that’s compelling,” said Chadd Knowlton, general manager of the content access and protection division of Microsoft. “We’ll continue to see richer and better mobile advertising across all kinds of content.”
I initially presumed that since people were paying for their phone services with credit cards, they’d be inclined to pay for content, etc., but apparently, that is not the case. I published a pretty lengthy report which aggregated a lot of the studies out there, and in it, it lists that 90% of consumers prefer ad-supported, free content over ad-free, paid content. Incidentally, my report is free.
:: HipMojo.com’s Report on Wireless Market
:: WatchMojo.com Launches Wireless Content with Partnership with Sprint on Fast Lane, Channel 61
