Interesting, but not shocking finding here. This is the classic innovator’s dilemma / where some see a threat others see an opportunity kind of stuff.
A print company, be it a magazine or newspaper will see Web TV as purely new, opportunistic revenue; whereby a TV will see online video as a threat to a) the $75B TV advertising market and b) rich syndication revenue stream they enjoy.
This is surprising at first glance, a deeper examination suggests it makes sense.
In fact, not all print companies are well suited for a foray in video anyway, but for that, longer analysis click here.
I’m also going to publish our two cents on the “future of video advertising” sometime next week… check that out as well.
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