In Cory Treffiletti’s latest MediaPost article, he echoes what we outlined in our Top 10 Trends of 2007.
He says:
This year it’s all about Internet TV. No more focus on user- generated content. Nope–this year it’s all about the evolution of television.
In 2006 “You” highlighted the ease of programming and developing video content–but in 2007 I expect to see small- time studios and the big-time studios alike reach out and make something from this stage of media evolution. I expect to see more original programming being pushed to the Web and more being developed specifically for the Web, since the ease of distribution can help bring down the costs of production dramatically, lowering the bar for success in this world of fragmented narrowcasting.
Specifically, according to the wiki on the topic, Internet TV simply is “television content distributed through the Internet.” That’s pretty self-explanatory, isn’t it? Very helpful.
According to the primary study I’ve been referencing, 69.5% of Internet users actively view video content online. Men are more likely to do so, at 76% versus 60.2% of women. All age groups were just as likely to watch video online, so though the audience slightly skews male, age is not a defining element. Everyone is watching!
According to the same study, 63% of the respondents who watch online video do so at least once per week, with men more likely to watch frequently as compared to women (maybe we have more free time).
News clips appear to be the largest draw, followed by movie trailers and ads, then comedy and music. What I found to be most interesting is that only 31% of those surveyed are watching TV shows or clips of their favorite shows.
We said:
1 - VIDEO
a) FLIGHT TO QUALITY IN CONTENT
As a result of a regression to the mean, users will demand some more quality in the video found online. We’ve gone a bit too far to one end of the spectrum in terms of, well, having too much crap online. Folks, America’s Funniest Home Videos was one (albeit popular) show, but it was not the only show, on for 24/7, and one that spawned stars.
Yet, somehow every media company wants to make funny home videos the cornerstone of their digital video strategy. It’s lame, it’s enough. Move on.
For the love of all things holy, the folks at WatchMojo.com seem to put more time, energy and effort in the Web TV strategy that some major media companies do and let’s face it, that ain’t right.
Read the rest of Cory’s article, read our Top 10 Trends of 2007.
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