Technorati - which had been rumored to be on sale for most of the year - just got Googled.

According to Hitwise, Google’s Blog Search surpassed Technorati recently, thanks to a main page and Google News push.

This highlights a few things:

- Old New Media (as in Google, Yahoo etc) can surpass New, new media when it really cranks this up.
- YouTube deserves a lot of credit: even though Google began promoting Google Video in a similar fashion that it now promotes Google Blog Search, it never really did much to capture YouTube.
- Technorati probably wishes it had pulled the trigger on one of the many rumored sales of the company.
- Google’s blog search audience is 18-24, while Technorati’s is 34-45; that can mean many things.

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