Today Yahoo! and IBM announced a partnership marking their foray in enterprise search.  This was really the last nook and cranny of “search 1.0″ that did not rely purely on advertising.  Google made less than $1M in annual sales from enterprise search, not because the product held no value, but because it focused on generating ad revenue on Ad Sense from web search.

Today, by making enterprise search free, Yahoo! and IBM just ensured that enterprise search becomes a freebie and galvanized advertising’s role as the holy grail online.

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