Amazon.com bought Alexa ages ago. Because of Alexa’s methodology, it is notoriously unrepresentative of a website’s actual traffic. Om Malik talks about this a bit today, raising some good points, main one being “how can we take Amazon’s foray into outsourced IT services seriously” when it cannot maintain Alexa to be available all the time?
He also warns entrepreneurs not to rely too much on Alexa in sales pitches, which is an understatement. But, if you want to laugh, I was talking to a VC earlier this year, and hearing of how much we were growing, they were concerned why it was not reflecting on Alexa (at the time anyway). I could not help but chuckle, the cynic/pessimist in me figured it was their way of politely saying they were not interested, but they have maintained interest ever since… but the fact that they did seem to throw out Alexa this and Alexa that explained to me a lot of things about the misses in their portfolio. I won’t name them, they read this site, I like them and all, and yes, they know they are.
Finally, I still think Google should open up the Analytics stats to the public, overnight, it would be a hit. Read more on that here.
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