Somewhere, Intermix founder Brad Greenspan is foaming at the mouth. The man who orchestrated the sale of Intermix to News Corp. for $580 million, Richard Rosenblatt is buying back all of the non-Myspace assets.
That’s interesting, let the conspiracy theorists run amok.
Read more about this deal from the folks at Paid Content.
Pretty interesting, I think this pretty much cements what FIM will look like in the next 1, 3 or 5 years. While Murdoch had earmarked $2 billion for online acquisitions, it looks like the deals will all come in the $1.5B range (with IGN and MySpace parent accounting for some $1.3B of that). I guess they simply did not see much else in the landspace, and this was confirmed with Ross Levinsohn resigning from the company. A lot of VCs and Web so-called 2.0 startups cried when that happened, I guess.
It is interesting to see how IGN will fit in all of this. Time will tell.