As pundits are examining the repercussions - if any - of Universal Music Group’s lawsuit against Myspace, in which the world’s largest music label accuses MySpace of “allowing users to upload videos illegally and taking part in the infringement by re-formatting the videos to be played back or sent to others.” This is an important accusation because it goes beyond calling MySpace a mere accessory to the crime.
One thing that caught my attention was in MySpace’s quick response. What caught my attention in fact had nothing to do with the lawsuit:
“[MySpace] will continue working to be the gold standard in protecting creators’ rights as well as the world’s leading lifestyle portal.”
That’s the first time I see that. We usually call MySpace a social network, branding itself as a portal shows that without much fanfare, it seems that Rupert Murdoch has identified MySpace as the flagship property in FIM in lieu of building a new portal by integrating FIM’s far flung digital assets.
I could be reading way too much into this, but it is interesting nonetheless.
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