Fascinating to see all of the changes the Time Warner unit has gone through.
Apparently, the company will focus on CNNMoney.com and SI.com, and not Time.com or People.com.
I certainly do not think it is unwise to focus on CNNMoney.com and SI.com, but People has seen its relevance erode because of the plethora celebrity blogs out there. Considering that many of these blogs do not own rights to the pictures (and People does) they post, People should leverage those assets online.
If anything, People should perhaps - dare I say it - offer a platform for people to blog and write on their favorite celebs and tap into their extensive image archive. As per Time.com, it’s a shame because when I am on CNN.com, I usually end up scrolling all the way down to read something on Time.com.
Timeline of Time’s online forays:
Read more.