Or something like that…

The online search giant Google Inc. unveiled a new service Monday that allows users to create their own personalized search engine for their own Web sites or blogs.

The free service, dubbed Google Custom Search Engine, allows organizations or individuals to create a customized, content-focused search engine, that can be limited to specific Web sites, ultimately allowing users to create a search engine around a specific topic such as a sports team, according to the company.

Users of the customized search engine can even adjust its look and functionality or use Google’ AdSense program and ultimately generate revenue, Google said.

“We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.,” Marissa Mayer, Google’s vice president of search products and user experience, said in a prepared statement. 

Read more on Google’s forays or check out our own MetaMojo.com, the vertical search engine featuring best of breed results. 

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