I’ve been calling for outdoors/billboards business to take off in 2007, largely due to that going digital.  Here is something I wrote back in March 2006.  You can see here News Corp. is tying up its content with Panasonic’s technology and placement.  One company I expect to be able to go in alone on this kind of initiative is Viacom, between Viacom’s outdoor business and all of its content.

Check out what the deal is all about here.

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