BUSINESS BLOGS
BUSINESS BLOGS
category: business
11 Oct 2006

When you think about it, sure, YouTube’s price tag was not cheap by any stretch of the imagination… but the fact remains that a $1.65 billion price tag for what some have called the best thing to happen to the Web by the company with the strongest currency hardly spells bubble.  It’s nice to see that both management of Google and YouTube exercised restraint.

That’s why it’s so ironic that some analysts and media lost their heads.

Want an example: the rumors that Microsoft would enter the bidding process.  Think of that folks: MSFT!  What kind of irony would that have been: for MSFT - the kind of lawsuits - to acquire a company that is such a target of litigation over copyright issues… MSFT was never going to buy YouTube, neither was Yahoo!  While we’re at it, Viacom thought about it, but they bought iFilm last year for $49 million… that’s a tiny drop on the bucket next to the $1.65 billion YouTube got.  Sure, iFilm is no YouTube, but to Viacom, it’ll do.  And News Corp.?  Well, I think Rupert Murdoch’s ambition got ahead of everything else, when the number crunchers looked at the deal, the smart thing (and they deserve credit for this) is to push MySpace Video.

Of course, when you consider that MySpace has tripled in size since the News Corp. deal, News Corp.’s FIM’s management weren’t the only ones who made the smart decision: even if YouTube fizzles (it won’t), Google made the smart decision by acquiring YouTube.

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