eMarketer lumps video with rich media, which is misleading, because players in Rich Media have a lot to offer more than video alone, but alas… if you want to look at video spending estimates alone, click here.

Not surprising to see display ads go down slightly; interestingly, note that classifieds is flat, mainly due to Classifieds sites keeping their listings free, with the hope to generate revenues from Google’s Ad Sense-style ads that would fall under Paid Search in the above table, even though the content is classifieds.

I am surprised that they keep Sponsorship Fees flat, that means that eMarketer in fact thinks that players like MySpace and YouTube (see YouTube’s program for Cingular for example) will not be successful with their ad strategies, since both have undertaken sponsorship-style campaigns.  I personally think that sponsorships will grow.

In fact, the one area that will probably take off which does not even appear from that table is…

• Digg this Blog
• Share on Facebook
• WatchMojo on Twitter
• WatchMojo on YouTube
• Add to Favorites
• WatchMojo Newsletter