Sony BMG is launching an ad supported Channel called “Musicbox Video” that will feature music videos from major labels and artists. Does the internet really need another place to watch music videos??

SONY BMG HAS UNVEILED A new ad-supported Internet broadband channel that will host a library of music videos from artists including Shakira, Franz Ferdinand, and Bon Jovi.

Broadband video firm Brightcove will provide the technology platform for the channel and also will be responsible for ad sales, said Adam Berry, Brightcove’s vice president for marketing and strategy. He added that Sony BMG is the first “major” publisher that Brightcove will handle ad sales for.

 

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